The medium is half the message
The Best German Book Design, 2015
»We love books!« announced Phil Schiller, long-standing Vice President of Marketing at Apple, during a keynote speech at the Guggenheim Museum in January 2012.
He was presenting some new software of electronic schoolbooks, showing a photo of a heavy stack of well-worn textbooks. On a list next to it were words that described books as neither »portable, durable, interactive, searchable« nor »current«. The list conceded that books have »great content«, though. The tablet PC, on the other hand, was labelled undeniably »portable, durable, interactive, searchable« and »current«, but suffering from a lack of »great content«.